In a world exclusive, Erdem has created his first ever menswear collection for ERDEM x H&M, inspired by childhood memories, his design signatures and Erdem’s own personal style. Sharp tailoring has echoes of his father’s suits and coats, fleeces were a functional necessity of cold Canadian winters, while expressive florals show Erdem’s love of the English countryside. It’s a complete wardrobe that’s totally unique to H&M, with Erdem’s sharp and poetic take on menswear staples – herringbone suits, tweed coats and the perfect hoodie. ERDEM x H&M will be available in around 220 stores worldwide, as well as on hm.com, from November 2. See you at 9 in the morning front of Váci1! Actually this will be my first time at any designer collection fight. I can’t wait to have a little box before work! Before getting these amazing items, I’d like to show you my favorites in this collection beside the basic ones that everybody will buy, who has the chance to be early.
Established in London in 2005 the designer ready‐to‐wear brand, has come to be synonymous with versatile yet powerful femininity. Founder Erdem Moralioglu trained at the prestigious Royal College of Art in London where he remained to launch the brand following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.
Actually this one is his first ever men’s collection. He said that:
“It’s such a different process from designing women’s. When I designed the men’s pieces for ERDEM x H&M, I was thinking about the things that I wear today, and also about my childhood, my youth, and what my father wore.”
“Designing the men’s collection for ERDEM x H&M was almost forensic. I thought, if I was to design a coat, what’s the best way? What would be the perfect length? How would it fit? When I put it on, how would it feel? It was such an intuitive and investigative design process.”
Tradition is made modern with sharp suits and winter coats that remind Erdem of his father’s wardrobe. Neat blazers are in either fine grey herringbone or faint windowpane check, with a ticket pocket to give it a sense of the countryside. Its insides are lined with black-on-black floral jacquard, with contrast stitching and grosgrain ribbon trim. Matching pants are cut equally sharp and cropped at the ankle. Winter coats, some in Harris Tweed, are neat and fitted, with removable linings for extra warmth, like those worn by Erdem in his Canadian youth.
ERDEM is famous for his expressive floral prints, which appear often in this debut men’s collection. A burgundy zip-up hooded nylon shell has a pattern as if scattered with wild flowers, which also appears on burgundy short-sleeve shirts and khaki green crew-neck 100% organic cotton T-shirts, both with grosgrain trim at the neck. An 100% silk olive green pyjama shirt and matching wide pants with white piping trim have a more formal floral pattern, like re-purposed 60s country wallpaper.
See every items from the collection HERE
Shoes – Zara / Jeans – Bershka / White T-shirt – H&M
Every other items are from ERDEM x H&M designer collection